social-first marketing agency.
Category
content, social media
About This Project

Ghana Party in the Park is the biggest Africa outdoor festival held in UK for the diaspora community. Hosted by Akwaaba Group since 2005. The festival attracts an average of over 10000 people, attracting visitors from Europe, USA, Canada, Caribbean, and Africa

 

Pre-COVID we were contracted to work on the 2020 festival. However, with a cancelled festival, we suggested an online activation which the GPITP team organised and we led the social rollout that included over 15 artist announcements (now archived), community management on the day, and designing the headliner graphics.