social-first marketing agency.
Category
content, email, social media
About This Project

Weave Got It Canada is a Toronto based hair extensions company. The company was created out of the love of two people and the hate for typical hair extensions. WGI.Ca sell virgin hair bundles, wigs, clip-Ins & much more.

The problem was that WGI.Ca needed assistance in creating a  strategy for social, content and email marketing. The founders wanted to utilise Instagram stories, encourage UGC, revive their hair blog, and wanted a  fresh approach to their neglected email marketing.

Since the WGI.Ca has brought us on board we’ve revived the hair blog with a weekly editorial calendar which delivers SEO friendly articles to their audience.

Our team introduced themes to the Instagram stories as per the images in the next slide and regularly post on stories to the audience to encourage engagement and blogs awareness. Lastly, Puds&Co. created email marketing templates for sales, blogs, and adhoc email messaging.

Key results over six month period:

  • 120.62% increase in Instagram impressions.
  • 140.06% increase in Instagram reach.
  • 7.69% increase in website clicks.
  • 7.15% increase in profile visits.
  • 9.25% follower growth.