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social media marketing goals

How to set clear social media marketing goals

If you haven’t, it’s time to start setting clear social media marketing goals.

Over on the Puds&Co IGTV we’ve decided to go back to basics and to the core of social media marketing. 

We’ll be uploading 10 videos that cover the basics including content, community management, customer service, what you should be doing and why.

In this blog post we’ll be giving you practical tips on how you can start setting clear goals for your brands social media marketing. One of my the first questions we always ask when engaging with a potential client is “what are you hoping to achieve with social media?”. You’d be surprised how many people don’t actually know what they want to achieve.

Having goals hold you accountable, gives you an idea where money is best spent, and offers you a clearer approach.


What are some common social media marketing goals?

  • Increase brand awareness: Brand awareness indicates how many people on social know you exist and understand the type of products and services you have to offer. This can be measured by followers, impressions, traffic, mentions, and reach.


  • Drive traffic to your website: Here is where you want to drive traffic to your website or blog. Don’t forget to set up your pixels and google analytics!


  • Sell a product/service: This is a great social media goal for marketers because it directly relates to your business objectives. When your social media efforts and content starts to be bring in sales, that is return on investment.


  • Generate more leads:  Not everyone is going to buy your product or invest in your service on the first click. Generating leads is a great way to keep people in the loop and convert in the future.


  • Increase community engagement: Building an engaged community means you have an audience ready who want to know about any developments at your company. That’s a huge asset asset to have. 


  • Grow an online audience: Very common, very necessary. 


  • Deliver great customer service: Social channels are becoming an important platform for customer service and support. Bad customer service has long lasting effects. 


  • Establish online authority: Positioning yourself as an expert in your industry.


Now how can you actually put these goals into a plan? We’ll detail how using the SMART formula. In case you aren’t familiar with SMART, it is an acronym for:

  • Specific: The more specific the better. Your goals should be clear and simple. For example: “I have 1000 engaged followers and I want to grow my Instagram audience to 2000 engaged followers”


  • Measurable: This is where it gets more analytical. How will you measure this success? Continuing from the example, you will measure this by doubling the existing number. Another metric would be doubling the amount of engagement achieved.


  • Achievable: Is it achievable and possible within your resources? Can you realistically do this? On average how many new fans will you need? How many do you currently get?


  • Realistic: With your current resources, time, and money, is it possible to achieve your goal and does it align with your businesses objectives and vision? How will this extra 50% followers make a difference? Are you expecting an increase in conversions?


  • Time-sensitive/specific: Every goal needs a time frame, whether it’s 1 month or one year. How long are you giving yourself to reach 2000 instagram followers?


So there you have it. Goal-setting is simple and will set the tone to success on social media. You’ll know what you want from each channel and the steps for you to get there. Whether it be brand awareness or email sign ups, we want to hear your goals. What do you consider to be your most important social media goal for 2020? 

Let us know in the comments below! 

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