Billed as the ‘Netflix for Travel’ by the Telegraph and one of the ‘Top 25 Travel Startups to Watch in 2019’ by SKIFT, BeRightBack is a travel subscription service that makes travelling affordable and easy to organise. Subscribers get 3 trips a year to surprise European destinations, with flights and hotel included.
The challenge was that BRB Travel had an amazing product but was fresh on the market and needed to build trust. BRB needed assistance in creating a strategy for social, content and email marketing. The founders wanted to build brand awareness, work with influencers, encourage UGC, provide valuable blog content, and tap into travel lovers, adventurers, and more
Our team introduced themes to the Instagram stories, posted valuable travel content consistently to encourage engagement and brand awareness. Puds&Co. created weekly email marketing templates for lead generation, blogs, and adhoc email messaging. We created a brand partnership and teamed up with content creators for authentic travel reviews.
The Puds&Co. team also wrote over 15 city guides for the cities in which BRB travel to.
Key results over six month period:
- 126.21% increase in fan growth on Facebook.
- 100% increase in page engagement on Facebook.
- 15.15% increase in website click rate on Instagram.
- 36.25% increase in fan growth on Instagram.
- 6.6% increase in website click rate on Facebook.
- 1044% increase in reach on Instagram.